Core value is marketing-speak for “what’s the best approach to influencing how a person spends their money.” See an example HERE. To emphasize how important this concept is to the consumer marketing of organics, in a Google search using the terms “core value,” the link above (to a page on the Whole Foods Market […]
Archive for July, 2007
Organic Marketing 101: A term definition
Published by Barbara July 12th, 2007 in Details and Marketing. 0 CommentsCore Values
Published by Barbara July 12th, 2007 in Marketing, News, Consumer, Environment, Labels, Green and Organic. 0 CommentsAs a consumer, I am finished worrying about whether or not to trust the USDA Organic label. It’s clearly not to be trusted. I understand this mind-set could put some organic farmers and producers in an unenviable position right now. And so supporting farmers and producers of organic products — even in the face of […]
