An article published this Sunday in the Regional section of the New York Times titled “In Pursuit of Farm Fresh Flavor” by Kim Severson did a lot to restore my faith in — well — human cognitive functioning (yes, it’s been that bad). But on a smaller scale, my faith in the mainstream media is […]
Archive for the 'Events' Category
Can you say “co-opted?”
Published by August 29th, 2006 in Marketing, Events, Consumer, Industry, Products and Organic. 1 CommentA segment of consumer spending increasing by as much as 20% a year over ten years was bound to turn corporate heads. BIG heads. The arrival of organic products into the marketing mainstream is demonstrated by events such as the “The Business of Organic: Certification, Finance, and Marketing” conference hosted by The Strategic research Institute on October 30 and 31 at the Sheraton Sonoma County in Petaluma, CA.
