…in this case it stands for Bring Your Own Bag, a campaign by the New American Dream, and part of their Buy Wisely page of online resources that promote conscious consuming. (And while you’re at it, go ahead and fill that bag with organic food — just do it thoughtfully.)
Here you’ll find choices that protect […]
Archive for the 'Marketing' Category
B.Y.O.B.
Published by Barbara December 31st, 2007 in Resources, Marketing, Action, Consumer and Green. 0 CommentsStart Small (or, Mad in China)
Published by Barbara September 12th, 2007 in Marketing, Action, Consumer, Labels and Organic. 0 Comments“…maybe am finally beginning to win the battle against my inner evil-american (actually less of a battle than huddled in a corner with hands protecting my head)…”
Though I live in a house that costs less than $500 a month and drive a soon-to-be fourteen year-old car — I am still a consumer. And so do […]
They Get It!
Published by Barbara August 21st, 2007 in Marketing, Events, Consumer, Farming, Agriculture, Food and Organic. 0 CommentsAn article published this Sunday in the Regional section of the New York Times titled “In Pursuit of Farm Fresh Flavor” by Kim Severson did a lot to restore my faith in — well — human cognitive functioning (yes, it’s been that bad). But on a smaller scale, my faith in the mainstream media is […]
Organic Marketing 101: A term definition
Published by Barbara July 12th, 2007 in Details and Marketing. 0 CommentsCore value is marketing-speak for “what’s the best approach to influencing how a person spends their money.” See an example HERE. To emphasize how important this concept is to the consumer marketing of organics, in a Google search using the terms “core value,” the link above (to a page on the Whole Foods Market […]
Core Values
Published by Barbara July 12th, 2007 in Marketing, News, Consumer, Environment, Labels, Green and Organic. 0 CommentsAs a consumer, I am finished worrying about whether or not to trust the USDA Organic label. It’s clearly not to be trusted. I understand this mind-set could put some organic farmers and producers in an unenviable position right now. And so supporting farmers and producers of organic products — even in the face of […]
